Designing a New Product Offering - Street Art Tour

I consulted at tourism startup City on the Side to expand their product line and design their newest product: a street art tour.

Modernizing Language Education On The Web - The Vision

I worked for several years to bring a dusty dictionary website into the 21st century. Plenty of companies that specialize in reference materials have ported their content to the web, but few have leveraged modern technology to transform a useful, but clunky, informational tool into its fullest potential.

Adding a Human Touch to Machine Translations

Our team at Curiosity Media had decided to write its own Spanish-English dictionary from scratch, and we used data on what users searched to drive content creation. Insights from user interviews and this search data showed that our results for long-tail search terms, those one-in-ten-thousand long phrases that users typed into our search box, were causing our users...

Data-Driven Content Strategy

Behind the scenes of the web’s most popular Spanish-English language education site, SpanishDict.com, we built datasets from learners’ search queries that contained millions of pieces of human-entered text. Leveraging insights from this data gave us a unique advantage in our content strategy and drove traffic growth from 9M to 15M unique visitors per month.

Driving growth at a healthcare education startup

TL;DR

As growth product manager for Osmosis.org, I led a cross-functional team to design and execute a series of A/B tests to increase free trial signup rate. In addition to a 30% increase in signups, the insights from these experiments created the opportunity to pursue larger UX research projects.