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Transforming scheduling for researchers: from discovery interviews to insights to action
UXR, ProductScheduling flows were one of the biggest areas of technical and design debt in our product, and we had the customer feedback to show for it. There was a hope that we would totally overhaul the scheduling functionality and have a “big splash” marketing moment.
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Aligning growth strategy with core product value: surveying our Biggest Fans
UXR, ProductOur product was already getting a lot of traction with students, and stakeholders had many different theories about why. I wanted to better understand who our core users were and the value they derived from the product, and then develop a holistic growth strategy around that information.
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Product development: building trust during early ideation
Facilitation, ProductWe were tasked with a full overhaul of key UX flows. In order to align stakeholders around the long-term vision, we needed to build trust from the very beginning.
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Product development special projects: building teams with open communication and a growth mindset
Facilitation, ProductWe had an urgent, high-risk, high-reward project that could land us a big enterprise client. Beyond setting up the project for success, the way we worked on this project would become a defining moment for a company culture in transition.
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Professional conference workshop: building skills to conduct user interviews
Facilitation, UXRHave you ever made a product decision based on a hunch, a deadline, and a prayer… and then secretly felt haunted by the thought, ‘I really hope our users actually want this?’ Well, you could ask your users… but you have to ask the right questions. In this hands-on workshop, I shared practical methods for designing, conducting, and synthesizing generative user interviews.
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